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Loving your Audience

Conducting research with end-users helps us develop a deep understanding of who they are and what their needs are. This allows us to co-design solutions that address root causes of a problem, which will then de-risk the design, implementation, and uptake of that product, service, or initiative.

What this session will give you:

  1. Understanding of the research process and why it’s important to engage end users throughout the journey

  2. Tools and research methods for conducting qualitative research

  3. Research considerations for engagement and co-creation with diverse communities

Important notes:

  • Protagoniste working sessions are held in small groups.
    Please be ready to participate.

  • This session will be held via Zoom. Camera on, please!

  • If you need any accommodations, please send us a note

Next
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January 24

Defining your Market and Impact Opportunity